The Riches
TV Show Destination
For The Riches, FX wanted to reveal the dark, yet poignant details, about this gritty family of grifters. The site itself was simple in structure, but creatively appealing. There, users could view cast bios and show info, as well as enter The Roads to The Riches sweepstakes. Through this promotion, viewers were able to take part in a weekly quiz for the chance to win the new, luxurious GMC Arcaia—the car that was featured throughout the series run.
“Intelligent pre-planning and a phased approach to the launch had the site live on the date the client desired—even with a writer’s strike.”
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