Stylus Pro 3800 Printer
Product Launch Site
With the Epson Stylus Pro microsite, our main task was to demonstrate the new technological advances in easily digestible formats — turn what may be perceived as “geek speak” into colloquial language. As techie storytellers, we were able to translate their content into highly visual demos that gave users a deeper tour into the new printer and its history. Visitors were able to view the new features and enhancements of the 3800 through the juxtaposition of photography and text — visual testimonials vs. written ones.
“We wanted to give the Flash site an atmosphere of high-end refinement that was true to the brand, while conveying the history of Epson’s development through animation.”
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