Sounds In, Happiness Out: #CocaCola puts a fresh twist on the classic beverage bottle through interactivity...

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Shield

TV Show Destination

After seven years on the air, FX wanted to create a site that would generate buzz around the final season of The Shield, as well as serve as a retrospective of the award-winning series. It was also important that the site cater to the legacy audience as well as new viewers. To build on the retrospective theme, we created a gallery-based site that allowed viewers to take a stroll down memory lane. Past seasons were highlighted through photos, videos and cast interviews. We also included exclusive teasers for the upcoming season. It was great to work on a show that had so much history and an avid fan base. In a sense, it was as if we created an homage to the award-winning masterpiece.

Vertical(s)

“Great project that fully encapsulated seven seasons of the award-winning series.”

Elaine ChoiDirector, Client Engagement