Lord of the Rings
Interactive Campaign
To add to the computer purchasing experience, Dell teamed up with New Line Cinema to create a short-lived promotion that gave new computer buyers a limited-edition Lord of the Rings DVD, filled with behind-the-scenes footage and enhanced exploration of the movie and trailer. We worked closely with New Line Cinema to create the highly visual and interactive DVD that gave super fans a more intense look into everything that was involved in the making of the feature film—from the 3D effects to rendering sequences. The DVD was praised by the industry and our client, and won a Silver One Show Pencil.
“This award-winning experience was made possible by a very talented BLITZ team.”
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