Corpse Bride
Theatrical Destination Site
- 18 Minutes Average Engagement
- Cannes Cyberlion Finalist
- Key Art Winner
Challenge
With upcoming release of Tim Burton’s masterpiece, “The Corpse Bride”, Warner Brothers called on BLITZ to create a magical and experiential Web site that would excite a mass audience as well as Tim Burton’s own hardcore fan base. The overall goal of the engagement was simple: get butts in seats. To this end, we wanted to highlight the stylized set and characters of the animated film. The only drawback? The entire movie was created in stop-motion and we did not have access to those assets.
Solution
Not an easy task, but the insanely talented BLITZ team recreated 3D assets in-house in order to set the stage for the site, which naturally became an extension of the movie itself. On the site, users could gain access to exclusive content, play games and interact with the characters themselves. In knowing that we wanted to track visitor usage and profile users, we built the site in a way that elicited engagement from the wide array of visitors in different and dynamic ways: those who were curious about the movie received movie information, while avid Tim Burton fans were offered a variety of easter eggs that urged them to dive deeper into hidden content the longer they stayed.
Results
The site exceeded client expectations. Not only did it show a great return rate, it maintained a 15-minute average stay time per visitor. It was also an insanely popular site within the interactive and artist community, winning multiple awards, including the Best Entretenimiento Web site at the 2006 London International Web as well as the 2006 KeyArt awards.
“The collaboration between the artists, animators, developers, project managers, and Warner Bros. was more fluid and genuinely enjoyable than almost any other project I’ve worked on.”
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