TouchIT

Today, Break.com is a popular video-sharing site that skews toward a male audience, offering humorous and over-the-top videos. Before Break.com had a dedicated following, however, it was a struggling site called Big-Boys.com. Due to the common-sounding name and lack of reputation, the founders decided to revamp the site and start fresh.

Playing off the idea of needing a break from work for a quick laugh or entertaining form of stimulation, Big-Boys.com was renamed Break.com. After seeing BLITZ’s work with AMP’d Mobile, the founders immediately approached us to design the logo and create an identity that would connect the brand with its new name.

The founders wanted Break.com to be memorable and mainstream, but with an intriguing charm to attract new viewers through the years. Our creative team decided to keep things simple, straight and sharp—like glass. The logo’s fragmented edges mimic the look of “breaking” through a window, and by adding its signature Stop-sign red, we remind viewers to “stop what they’re doing” and take a break.

Both the distinct shape and vibrant color of Break.com’s logo imply a slightly aggressive style that is spotlight-savvy and marketable to the public. Such characteristics have put Break.com at the forefront of viral entertainment sites and have enabled continued growth in audience and unique visits.