The Movies Scene Maker
Viral Campaign
To promote Activision’s new game, “The Movies”, we created a rich Internet application that allowed users to collaborate with friends to create a fun, animated movie. Within the piece, each person takes a turn creating a scene and passes it off to a friend via email. Once the full movie is finished, an email is sent out to everyone who contributed for them to view it fully. It was a great hit among the masses and proved viral content to be extremely successful—years before people turned toward “viral” content as means of social advertising.
“Nothing but fun, laughter and collaboration with this creative storytelling, viral application.”
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