Greatest Romantic
UGC Campaign
As a Valentine’s Day promotion, BLITZ embraced the theme of romance and created a user-generated contest called “Search for the Greatest Romantic.” Users were urged to submit their videos and state their case for why they should be voted The Greatest Romantic—all for the chance to win a dream cruise. With limited media in play throughout the campaign, we utilized a grassroots approach to generating awareness and drive entries—all of which exceeded the clients expectation.
“The campaign proves that UGC can help drive participation and conversion without a large media buy.”
también @