Gormiti
Product Destination Site
- 15 Minute Average Stay Time
- 45% Return Visits
- 7 Pages Viewed per Visit on Average
Challenge
In Italy and most of Europe, the Gormiti collectible figures are huge with kids. With their massive success across the pond, GP Juguetes felt that could become equally big in the U.S. To that end, they needed a product site that would attract kids between the ages of 6-10 in a way that would allow for full immersion into the Gormiti brand. The site had to not only showcase the products, it was also important that the story of the Gormiti be told in a fun, action-oriented way that added value to the brand as a whole.
Solution
Given that the story of the Gormiti takes place on an island, it made sense to use an island metaphor for the experience. To start, the Isle of Gorm was created in 3D. There, visitors were urged to explore different sections—through “hot spot” navigation—to learn the story, play the games, watch videos, and browse the full line of figures. In adding to the “stickiness” of the site, we included unlockable goodies that kids could download after achieving certain goals.
Results
The toys invaded the U.S. and immediately became a smash hit. The site has seen significant spikes during the commercial airings, and show an even more impressive average stay time of 15 minutes and direct return rate of 45%. Look forward to more groundbreaking Gormiti madness in the future from BLITZ.
“We helped turn a brand that no one had heard of, nor correctly pronounce, into a kid’s isle phenomenon.”
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