Galaxy Marquee
Rich Media Experience
- 1,733,922 Visitors in 4 Months
- 41,082 Instructional PDF Downloads
Challenge
The Adobe Platform is similar to a solar system, with the Adobe Flash Player and Adobe AIR clients resting at the center. Surrounding this nucleus are extensions by which we use these tools and technologies, such as frameworks, partner spaces, community networks and so forth. Our goal was to create an experience that showcased the ecosystem in an engaging way that would act as an educational tool for designers, developers, sales teams and business decision makers.
Solution
Using the Flash Platform, we created a multimedia experience that mirrored that of an actual special galaxy where users were able to explore the components of the Flash Platform. Understanding that audiences are interested in different areas of the ecosystem, we worked to make this a user-driven exploration that allowed consumers to move through the different rings of the solar system (that included “runtime,” “technologies” and “ecosystem”) and explore each item. Short descriptions were offered for each item, and when necessary, a video or link to other areas of the website for more information was provided.
Results
The experience has been live since November 2008, and has been praised by Adobe’s internal team as an effective solution to tell the full story and show the complete ecosystem of Flash. Since its launch, through July it has received 2,872,448 page visits, a number that’s consistently increasing. And not only is it an educational tool, but through the beautiful and elegant animations, it also showcases the magic of Flash.
“Between intricate motion design, optimized 3D modeling, and the math involved in our Papervision solution, this project turned out to be a massive Galaxy in a little package.”
también @