TouchIT

For enterprise developers, getting their RIAs built and deployed with extreme haste is of the utmost importance. To aid in Adobe’s ColdFusion campaign, we created a series of assets that drove awareness to the respective online demos: e-mail, large-scale event banners and an online marquee. The main goal: generate awareness around the enterprise solution for developers and generate trial downloads. Using the look and feel from the ColdFusion packaging, we created a unified design that would live across all assets which provided overall consistency for the campaign. While the banner and e-mail were both static assets, we leveraged video assets for the online marquee as a way of creating a more engaging and interactive payoff.